![]() Bulletin of the Psychonomic Society, 15, 153–156. Naming and categorization of tilted alphanumeric characters do not require mental rotation. Upward direction, mental rotation, and discrimination of left and right turns in maps. Unpublished manuscript, Yale University, New Haven, CT The perception of disoriented complex objects. Imagined spatial transformations of one’s hands and feet. Journal of Experimental Psychology General, 116, 172–191. Imagined spatial transformation of one’s body. Reading, writing, and speech problems in children. Counterclockwise is the positive rotation direction and clockwise is the negative direction. Sur la genèse des structures asymétriques chez I’embryon des oiseaux. The time taken to name disoriented natural objects Memory & Cognition, 13, 289–303. counterclockwise ceiling fan direction and make some savings calculations for cooling and heating (estimations). Long (Eds.), Attention and performance IX (pp. Decisions about identity and orientation of rotated letters and digits. The issue is not quite as simple as ' clockwise tightening truss rod flatter neck lower strings', since the height of the strings from the fretboard, the so-called action, depends also on the height of the bridge saddles, which can be adjusted for most bridges for each string individually. Canadian Journal of Psychology, 23, 186–188.Ĭorballis, M. Latency to categorize dtsonented alphanumeric characters as letters or digits. Human Perception & Performance, 8, 215–224.Ĭorballis, M. Interaction between perceived and imagined rotation. Journal of Child Psychology & Psychiatry, 10, 318–327.Ĭorballis, M. The naming of disoriented letters by normal and reading-disabled children. Psychological Review, 95, 115–123Ĭorballis, M. Polegal (Ed.), Spanal abilities: Developmental and physiological foundations (pp 173–198). ![]() Human Perception & Performance, 1, 48–56.Ĭooper, M. Mental transformation in the identification of left and right hands. Chase (Ed.), Visual information processing (pp. Chronometric studies of the rotation of mental images In W G. (1976) Mental transformations and visual comparison processes: Effects of complexity and similanty Journal of Experimental Psychology: Human Perception& Performance, 2, 503–514.Ĭooper, L. Behavior Research Methods & Instrumentation, 12, 614–626.Ĭooper, L. Glasgow, Scotland: Fontana/Collins.Ĭavanagh, J. In Experiment 3, only a few subjects proved able to use an orientation-free, clockwise versus counterclockwise rubric in order to discriminate normal from backward letters.īateson, G. It was less so in Experiment 2, where direction of motion was indicated in a static display. This was most evident in Experiment 1, where the stimuli represented 1-h jumps of a hand on a clock face. Mental rotation was invoked less frequently in the case of the experimental tasks, suggesting at least limited access to an orientation-free code representing the difference between clockwise and counterclockwise. Analysis of reaction times suggested that, in the control tasks, the subjects generally rotated the stimuli mentally to the canonical orientation before making their decision. Determining which torques are clockwise and which are not is essential when dealing with torques. In each experiment, there was also a control condition in which the subjects were required to make mirror image judgments relative to some canonical orientation. Thanks for SHARING with your Fzx Teacher. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 415-416.In three experiments, subjects were timed as they judged whether stimuli, presented in different angular orientations, represented clockwise or counterclockwise directions. Counter-clockwise is opposite to the direction of movement of the hands of an analog clock. Using a geographical information system (GIS), we found that the direction in which shoppers were guided, as well as the location of products (in peripheral aisles versus the interior section of the shop) influenced the formation of accurate mental maps, the ease of orientation, and the efficiency of the shopping process.Īndrea Groeppel-Klein and Benedikt Bartmann (2007) ,"Anti-Clockwise Or Clockwise? the Impact of Store Layout on the Process of Orientation in a Discount Store", in E - European Advances in Consumer Research Volume 8, eds. The empirical studies reported here–a pointing task and a simulated shopping task–were conducted in two discount grocery shops with identical assortments and prices, one guiding customers in a clockwise direction and the other in an anti-clockwise direction. Useful hypotheses explaining the formation of mental maps can be derived from environmental psychology and neurophysiology. The object of this paper is to investigate the concept of mental maps as a basis for explaining the ease of orientation experienced by consumers at the point of sale.
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